CASE STUDY · LOCAL SERVICE BUSINESS OS
From a pressure washer to a working business system.
Sonoma Wash Co. began as a new owner-operated exterior-cleaning business. Xenco Labs built the brand, acquisition site and back-office workflow so the owner can spend more time estimating and doing the work instead of operating a clerical department.
Est. 2026 · Sonoma Valley
Your property is wearing a year of weather. We'll get it off.
Soft-wash and pressure-wash service for estates, vacation rentals, and businesses across Sonoma Valley.
38+
public site routes
6
core service categories
9
problem / condition pages
1
connected operating workflow
WHAT WE BUILT
A complete customer journey, not a brochure site.
The public experience sells with transparent pricing and deep service education. The private workflow moves an accepted job from verified scope through documentation and collection.
Brand + market presence
Business naming, identity, domain, field-ready brand system and a conversion-focused website.
Search architecture
Service pages, problem-intent pages, local city pages, commercial use cases, pricing and service-area content.
Instant estimating
Customers configure common work against a published rate card and receive a written estimate.
AI phone intake
A knowledge-grounded receptionist can answer common service questions and schedule against live availability.
Quote-to-contract
Owner verification converts the estimate into final scope and an e-signable agreement.
Field execution
Accepted scope becomes a job checklist with before-and-after media captured for the record.
Completion-to-cash
Job completion produces the final invoice and a Stripe payment path.
Customer portal
Customers can retain quotes, review invoices, pay balances and manage recurring service.
CRM follow-up
Prospects and customers move into automated nurture and follow-up workflows instead of disappearing into an inbox.
WORKFLOW
The office work follows the job automatically.
Phone / web lead
Instant estimate
15-minute assessment
Verified scope
E-sign agreement
Field job + media
Invoice + payment
PUBLIC ACQUISITION LAYER
The site answers the questions customers ask before they call.
Sonoma Wash Co. publishes its rate card, explains when soft washing is safer than pressure, separates surface problems from service types, shows travel zones and gives customers two clear starts: price the property or book an assessment.
- Residential and commercial service architecture
- Detailed condition pages for moss, mildew, oil, rust, soot, efflorescence and more
- Published pricing and recurring-plan economics
- Sonoma / Santa Rosa / Petaluma local pages
- Vacation-rental and hospitality use cases
- Merchandise storefront for brand extension
A phone assistant that actually knows the business.
The voice agent is grounded in the same service knowledge as the website. Instead of simply taking a message, it can answer common service questions, respect territory rules and book the appropriate assessment against live availability.
The AI remains bounded by the approved knowledge and workflow; pricing and final field scope stay under owner control.
THE PRODUCTIZED LESSON
The expensive part is not the website. It is connecting the business.
Phone intake, estimate logic, calendar, contracts, job scope, documentation, customer records, recurring service, invoicing and follow-up all have to agree about the same customer and the same job. That connected operating model is what Xenco Labs now productizes for other local service businesses.
NEXT
Use the same architecture for your service business.
We start with your service menu, rate logic, territory, scheduling rules and current office workload, then determine what should be standardized and what still needs owner judgment.
Explore Local Service Business OS